Discussion about this post

User's avatar
C Murphy's avatar

Thank you, Michelle-- this piece was really timely, for me. I'm grateful to know we're still connected.

Shared to bsky.

Shekhar S.'s avatar

Thanks again for an informative article.

The Talarico campaign sent 4.7 million text messages in Spanish and English through volunteers directly to voters for the primary. I contributed as a volunteer in sending some of them. They used a good texting platform and had a good team of volunteers. The success rate of this text campaign can be ascertained from the Talarico campaign in terms of what percentage of the voters texted voted in the Democratic primary.

Will you please pass on this advice to the Democratic candidate to also invest in text banking where each conversation will cost around 5 or 6 cents ? He can leverage volunteers to send them. He can also use voter scores in VAN to target the Democratic leaning voters and keep cost down.

Thoughts?

7 more comments...

No posts

Ready for more?